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6 Advantages to Renting a Mailing List As a business owner, you are well aware of the importance of having your own mailing lists. However, managing such mailing lists can be tricky and time consuming. Because of this, many entrepreneurs today look to the internet to rent mailing lists or purchase them from lists available elsewhere. Today, with just a few clicks of your mouse, you can have access to an entire database of mailing lists from which to choose the ones that are right for your business. When you consider the benefits of mailing list rentals, it is easy to understand why so many business owners now turn to lists offered on the internet. When marketing consider these benefits and how much easier the selection process is when compared to purchasing mailing lists, it becomes evident that online lists are the best choice when you need mailing lists for your business. The first benefit of utilizing a list on the internet is that you can get multiple lists. When you hire mailing list professionals or purchase mailing lists from a third party, you have limited options. You typically have one list which is either purchased for your own use or you may have access to a list which others have purchased. With online services, you can rent multiple mailing lists from multiple providers. Because you only pay for the copies you require, you can budget your expenses and make sure that the entire cost is spread out. Another benefit of using the internet to rent a mailing list is that you can input specific information and criteria to simplify the overall process. When you purchase mailing lists from a third party or hire professionals to manage your mailing list, you are forced to make decisions on the basis of what is offered to you. For example, if you want a specific demographic or geographic area to be included in your mailing list, you will have to go through a complex selection process. On the other hand, when you use an online service, you can specify the criteria or the geographic location yourself. In this way, you can eliminate the possibility of missing relevant mailing list recipients and concentrate your time and attention on more important matters. The third advantage of renting mailing list is that you avoid incurring the tax penalties associated with purchasing mailing lists. By definition, a UBTI is a gift receipt issued as a tax-deduction device. If you purchase mailing lists and then use them for your own business purposes, you will incur the tax deduction. In most cases, this will reduce your taxable income. However, there are exceptions to this rule, including the rental of mailing lists that you use exclusively for your business. The fourth advantage of renting a UBTI is that you avoid incurring penalties for using a gift receipt in connection with your income tax mailing list. There are penalties imposed under section 561 for misuse of a UBTI, including criminal prosecution and asset forfeiture. By avoiding marketing and penalties, you are able to free yourself from the hassle and expense associated with using a gift receipt. marketing of renting a UBTI is that you avoid potentially serious tax implications if you do not use a UBTI. If you purchase a UBTI but fail to report the expenditure as income, you may be subject to alternative income tax treatment. For example, if you make an unscrupulous purchase of a UBTI on a gift receipt, you may be subject to alternative depreciation treatment for the cost of the gift receipt. This could result in substantial tax liabilities for you. The sixth advantage of renting a mailing list is that you can ensure that the lists you rent are appropriate for your use. In other words, a reputable mailing list broker will always check that the lists you rent comply with the requirements and restrictions set forth by the Canada Revenue Agency, otherwise known as the CRAs. In marketing , a good mailing list broker will also conduct regular audits to ensure that your mailing lists comply with the regulations. Therefore, when you rent mailing lists from a reputable broker, you can be confident that the mailing lists you rent are the appropriate lists for your business needs and that you will never be subjected to penalties for using mailing lists that are not appropriate for your business. Finally, mailing marketing offer a fast and efficient method of maintaining contact with your client base. When you purchase mailing lists from a list broker, you are able to arrange for the mailing list distribution on a timely basis. You will never have to worry about the poor timing of mailing list distribution again, as you will have avoided potential complications such as inaccurate distribution or delayed distribution because of your own errors. Finally, when you rent a list from a list broker, you will enjoy a hassle-free mailing list management system that will enable you to manage all of your list contacts in a professional manner. That way, you can better serve your clients and fulfill all of your obligations to them.
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