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Email List Rental Secrets When you lease an email list, generally you gain one-off access to the contact information, but sometimes the email list rental company runs the mailing for you. So, you really do not own the email addresses on the list. Email list rental is very different from buy-one-contact-list. It's more like a long term business relationship. Here are some common practices for email list rental. Deliverability - Not all list owners will deliver to your subscribers. Some may never deliver all the emails they promise to send. The good news is that the owner can opt-out from delivering the email list to the people on the list. To do this, the owner must contact you can do it manually. This opt-out feature helps you in measuring the success of the program. The better deliverability of your email lists, the more successful you are with the program. Retention - There are some programs that offer lifetime email addresses while there are others that offer five thousand names for only a month's time. Which would you opt for? In general, business email lists that give you five thousand names for a month's time have higher retention rate than those that offer one to five names for a month. If mass email marketing are in the marketing business, the retention rate is very important. Opt-in Ability - You cannot expect to get traffic and sales without an opt-in form on your website. This is another thing that the sponsor email lists offer. But, list rental services that offer lifetime email addresses and unlimited number of email addresses can provide better opt-in ability. A good email list rental service will be able to collect the details of the subscriber from the sponsor company. They will use this information to send emails to the email subscribers of the business email list. Free Trial Version - Some email list rental services offer free trial versions of their products. While most of them do not charge any money for the trial versions, some of them offer money-back trial options. The advantage of these free trial versions is that you can test the product before buying it. Apart from this, the customer gets enough time to try out the features and benefits of the product and determine whether it suits his business needs or not. However, in most of the cases, these free trial versions of the products are limited and it lasts only for a certain period of time. After this period, the customer has to subscribe to the same to continue enjoying the email list. Hard Bounces - There are certain instances where the email bounces because of reasons that are not specified by the owner of the list. email leads may not have provided enough information on his landing page. The landing page may not have been established properly. He could have sent emails to the wrong recipients. The recipients could have opted to receive these emails instead of opting-in for the email list. These hard bounces can be eliminated by creating a good landing page and by providing enough information to the recipients on the landing page. List Leaks - List rentals are often used by many marketers as a source of getting large lists without first giving importance to the quality of such lists. There are many marketers who want to use such lists to gather email addresses of prospects and customers for their own businesses. While this strategy can work to gather potential customers, it also has many disadvantages. Many marketers who use these lists have been caught in the spamming crime. The law against spamming has made this crime very serious and has made many marketers to think twice before using these lists for direct email marketing campaigns. It is important for the owner of such lists to ensure that they do not violate any anti-spamming laws. If the owner of such an email creative uses personal information or sends emails to anyone who is not a subscriber of that particular site then he may become a spammer himself and end up with a fine or imprisonment. This is why many marketers who use this method for their email marketing strategies keep careful track of the IP addresses of the people who are getting these emails. Only reputable list owners allow subscribers who are willing to opt-in to the email list. Then they only allow subscribers of that particular site.
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