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Rent Email Lists - Should You Rent Or Buy? With the number of spam emails being sent out daily it is vital that every business involved in ecommerce have an effective way to generate rent email lists that will be useful to them. Without having a clue of how these leads were initially collected, nurtured and most times turned into sale-ready email addresses, it's hard to know if your investment in rent email lists will yield any tangible ROI. So, whether or not you contact an email list owner or contact an email listing broker directly, here are a few questions to ask which can save you money on your next purchase when you rent email lists for your own business. These simple questions will help you to not only rent email lists but also to maximize the return on your investment. How did the email service get the email addresses? - Without having to reveal your own marketing approach to potential subscribers, most rent email lists will be provided to you in the form of lists that have already been approved by other marketers. Most often this is done via permission-based lists such as opt-in subscriptions. In other cases, you may be provided marketing materials like brochures or free reports in exchange for consenting to receive emails from the email service. There is really no limit to the ways that marketers gain permission to collect email addresses, however, so it is always best to double check with the particular email service about whether they will allow you to rent email addresses or whether they require permission in the first place. Where did the email addresses come from? - Again, it is best to check with the particular email service about which lists they will provide you with. Some internet marketers acquire their email addresses simply by conducting paid promotions. Others collect addresses through website registration and content publishing. Still others buy lists of valid email addresses from third-party marketers who offer them at affordable prices. There are even some rent email lists available exclusively through websites that do all the market research on behalf of the marketers themselves. Can I just send unsolicited emails? - The short answer is that you cannot. While you can, if you only intend to send one or two unsolicited messages per month, you can choose whether or not you will have your subscribers opt-in to receive emails from you. Opt-in allows you to request that recipients put their email address in order to receive more information from you. If you want to start a business that involves renting email lists, it is important that you select the right company. Before you begin renting, you should look at the various options that you have, including what kind of list you will be receiving and how you will be collecting the contacts. For instance, you might want to consider a list that contains contact information that includes a phone number. If you would rather not include a phone number with your marketing list rental, you should look for another provider who is willing to include this option. Many people think that when they sign up to rent email lists, they are agreeing to get started with a business, but this is not necessarily true. Once you have established yourself, you can choose whether or not you will continue to rent the lists, or you can move onto bigger, bulkier lists. Regardless of what route you choose, though, it is important that you keep in mind the main goal: To expand your client base. You should also make sure that you are dealing with a reputable list broker. A good list broker will help you save time and money. Before you start renting email lists, you should make sure that you understand exactly how a list broker makes money. If you are not comfortable with the terms of the contract, it may be better to pay the extra money and deal directly with a list owner instead. If you would like to expand your customer base without having to go through a list building company, then you should consider direct mailing. This option will make it easier for you to get your message out. You can purchase pre-printed direct mailing cards from a variety of sources, and you should make sure that these cards are printed in color. If you do not have enough space to print your own direct mail cards, you should contact a roi expert and they should be able to help you out.
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